Self-promotion never hurted nobody – Fitzroy




The dutch agency Fitzroy used a great way to promote itself. With campaigns for Hyunday, Ben & Jerry and Doritos, their work is always original and provocative.

Their philosophy:

It is not the strongest brand that survives nor the most intelligent. It is the one that is most adaptable to change.


Source: Fitzroy


I collect scents – Atelier Rebul

There are special little moments in life that will stay engraved in my mind until I become old and too tired too remember anything. Sometimes it only takes a sniff of an old cologne to bring back those precious memories.

Just like deja vu, the scents stay with me and take me traveling down the memory lane. So, I choose scents not to smell great to others but to freeze seasons, chapters of life on my memory forever… It is a quirky habit of mine but It works. Whenever I smell lavender, I remember the time in Scotland; fresh cut grass smell takes me to summers by the pool; water lilies to my high school years, and white musk to that special date.


This little quirk involves a lot of searching for the “good stuff”… the good stuff being the next favourite scent, that special made essence that will mark the next travel or season or year of my life.

Now that my current bottle of perfume is reaching its end, the next step is to get my hands on some “Atelier Rebul” Eau de cologne. I’m dreaming of fig or jasmine…

Create in late 19th century, in Istanbul during the last period of the Ottoman Empire, Pharmacy Rebul create their first cologne in 1938, Lavanda Rebul that soon became famous among Istanbul’s gentlemen. Its prestige grew quickly. It became a sign of sophistication among men, and its consistent quality the secret of the brand’s long history.

We can still find Atelier Rebul  at its original address but today we will get, not just the famous lavender cologne, but a much broader choice of fragrances for both men and women, and skin care products. Atelier Rebul is on the bucket list for a future stop at Istanbul.


The Butter Knife

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Innovation is all about making our life easier, right?

Check ButterUp, the holy grail of the better butter knives. It got funded by $349 m on Kickstarter.

I want one. Bring on those toasts.

Reading list: picks for the month

The books that will keep me busy this month:


  • Gone Girl by Gillian Flynn – This one was highly recommend by some friends. The movie is said to be released next October.
  • Jab Jab, Jab Right Hook from the one and only Gary Vaynerchuk – It’s a Gary’s book. Enough said.
  • Leaders Eat Last by Simon Sinek – An interesting perception on how teams can function at their best.

There is no such thing as enough knowledge.

#readit #thinkit #feelit

Looking for inspiration? If you are going to read anything this week, read this.


“We’ve grown used to spending weeks on one idea only to have it thrown away at the last minute. If we opened up this process to more sharing — among ourselves and our clients — we’d have more time to build and evolve better ideas.”

Read more at AppliedArts


“There is no settling down without some settling for. There is no long-term relationship not just putting up with your partner’s flaws, but accepting them and then pretending they aren’t there. We like to call it in my house “paying the price of admission.

(…) Any long-term relationship that’s successful is really a myth that two people create together … and myths are built of lies, and there’s usually some kernel of truth…”

Read more at Brainpickings

Have a great Monday!

Alexander Wang for a laugh

If you don’t know who Bon Qui Qui is, let me just tell ya: Shame on you! Go look it up! “Ruuude!”

Alexander Wang gives us a laugh by showing us the guetto-fabulous Bon Qui Qui as shop clerk. It is costumer service at it’s worst. I like it when fashion don’t take itself too seriously!

Bo qui qui? SNL MadTv Bon Qui Qui, personagem de Angelah Johnson? Não estão a ver? Meus amores, que falta de cultura pop. Passem no youtube e dêem uma vista de olhos.

Alexander Wang aproveitou a personagem para nos dar 3 minutos de entreternimento e de serviço ao cliente no seu melhor (ou pior!).No vídeo vemos a fabulosa Bon Qui Qui a atender clientes conhecidos como Alessandra Ambrosio ou Simon Doonan, com a maior atitude do mundo.

Gosto quando o mundo da moda não se leva demasiado a sério.


(source: alexanderwang via lowelcounsel)

xo, matita

Dance it off, Lanvin!

Here’s a little something to bright up the day:

It’s an oldie but a good one nonetheless!

Have a great Sunday everyone!