The dutch agency Fitzroy used a great way to promote itself. With campaigns for Hyunday, Ben & Jerry and Doritos, their work is always original and provocative.
It is not the strongest brand that survives nor the most intelligent. It is the one that is most adaptable to change.
Creativity, flow, focus and inspiration are great concepts but sometimes hard to achieve when you get caught up in a myriad of projects and deadlines. This is one of my favourite quotes because it reminds me that good things take their time, all we need to do is keep going.
Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.
by Ira Glass
Ira Glass on Storytelling from David Shiyang Liu on Vimeo.
Source: David Shiyang Liu
Find your workplace balance! I’ve always been told that the nature is the perfect escape from a busy life. It happens that when you’re stuck in a office during the week, the solution is to bring the nature to you.
Stratera reminds us of that . Stratera plants is a design project that researches and uses the therapeutic properties of plants to improve our working environment. The result of this work is an object made for the working space. The plants, nestled in ceramic pots, balance in a metal structure supported by a stone base. The two halves represent the physical and mental wellbeing that make us whole. We think of it as a gentle reminder to keep balance in your working life.
Looking for inspiration? If you are going to read anything this week, read this.
“We’ve grown used to spending weeks on one idea only to have it thrown away at the last minute. If we opened up this process to more sharing — among ourselves and our clients — we’d have more time to build and evolve better ideas.”
Read more at AppliedArts
“There is no settling down without some settling for. There is no long-term relationship not just putting up with your partner’s flaws, but accepting them and then pretending they aren’t there. We like to call it in my house “paying the price of admission.
(…) Any long-term relationship that’s successful is really a myth that two people create together … and myths are built of lies, and there’s usually some kernel of truth…”
Read more at Brainpickings
Have a great Monday!
Currently spending the Sunday afternoon sitting at the desk trying to finish a report while wondering about the theory of open systems and strategic planning. But is it really important to be a sage in all things about management if we don’t have the courage to be more creative, to bend the rules and dare to be unusual?